FNQ Tourism Relying On Domestic Visitors

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Sunset swimmers inside stinger net at Palm Cove. Photo by Bob Wilson

The old saying that you could fire a gun in the main street and not hit anybody certainly applied to Cairns on the May Day public holiday. We rolled into Cairns, far north Queensland’s biggest city, believing we would struggle to find a car park. Turning into Sheridan Street, we spotted an RV Parking sign. Once we’d picked a shady spot in the deserted car park (six cars and a motor home), we went to meet a friend for lunch in the CBD.

“They’re closed – c u at ‘Sauce’ down road” our friend texted.

We had just arrived at the first rendezvous to be told by a waitress the restaurant was closing (at noon!).

Just down the road, the boutique brewery and bar ‘Sauce’ was open and serving meals. Only a few customers there too, so before long we were tucking in to coral trout, chips and salad and other dishes.

It was hard to reconcile the deserted CBD with the image of Cairns as a magnet for international and domestic tourists. Trouble is, visitors from overseas have been absent since March 2020. Domestic travellers tend to arrive at the airport, hire a car and head for the Daintree, the Cape or the Atherton Tablelands. We’d just been staying on the Tablelands and found, on a Sunday walk around Lake Eacham, that half of Australia had decided to do the same thing. Travel stats for the May long weekend may take some time to surface, but it would be great if it emulated the region’s Easter experience. The ABC reported that more than 70,000 flew into Cairns and spread themselves around FNQ (Port Douglas resorts reported 90% occupancy).

After lunch in Cairns on May Day, we met up with the extended family at a resort in Palm Cove. My niece, a Cairns local, did not think it peculiar that the city would be deserted on a public holiday,

“We north Queenslanders take our public holidays seriously!”

Just for sport, I googled accommodation in Palm Cove for May 3 and found only three options – two of which were $900+ for an overnight stay in a three-bedroom apartment. Good thing SWPR booked our caravan spot months ago.

After checking in, I strolled along the beach, observing the swimmers taking advantage of the stinger net. Signs abound warning of marine stingers and crocodiles (which have been sighted swimming in the ocean). Our local source informed me the stinger ‘season’ now spans October to May, which probably explains why FNQ’s peak tourism season is June to September.

Marine stingers have been responsible for 63 deaths since records began in the 19th century. In the most recent case, a teenager from Bamaga was killed by a box jellyfish. Hundreds of people get stung every year, so the warning signs that abound at FNQ beaches should not be taken lightly.

A quick stroll around the Cairns CBD reveals the damage inflicted by the Covid-19 pandemic and associated restrictions. There are lots of empty shops with ‘for lease’ signs on the windows.

The story of how Covid-19 decimated Cairns’ tourism industry is partially revealed in passenger arrival data kept by Cairns Airport Pty Ltd. For example, only 300 international passengers arrived in Cairns in March 2021, compared with 22,619 in March 2020. Domestic visitor numbers held up, however, with 185,109 passengers in March 2021, compared with 181,307 in March 2020.

Cairns Council statistics show 799,000 international visitors visited the far north in 2019, as did 1.1 million domestic tourists. A report to Cairns Council showed how Covid travel restrictions affected Tourism Tropical North Queensland’s activities in 2020. More than $2.2 billion of visitor spending was lost – $1.6 billion of in domestic visitor expenditure and $650 million lost due to international border closures.The Federal government recently sought to help the tourism sector by introducing airfare subsidies. The Queensland government did its bit by offering $200 travel vouchers to encourage domestic tourism.

Tourism Tropical North Queensland chief executive Mark Olsen told Brisbane Times that if FNQ could secure its share of the subsidised airfares, an extra 5,000 to 7,000 visitors could land each week and inject up to $1 million a day to the local economy.

On our slow road trip from southern Queensland to the tropical north, we have seen plenty of evidence to suggest Australians are replacing international travel with forays to the outback and the far north.

A recent survey by KPMG found that Australians had been saving hard during the pandemic and domestic travel was No. 1 on their bucket lists. Some 61% of respondents planned a trip between January and June 2021 and 72% planned a domestic holiday between July and December 2021. KPMG noted that people would have accrued leave during the lockdown periods. This meant they now have the time and the money for domestic travel. The challenge will be to convince those of us with the wanderlust to spend 70% of what we spent on international travel in 2019 (or whatever year we last went abroad) on domestic travel.

Tourism Australia leaves us in no doubt of the importance of tourism to our economy. The total spend by tourists in 2019 was $126.1 billion, $45.4 billion of which was attributed to international tourism, with 9.3 million people flying into Australia in 2018-2019. Almost half of the overnight spend (44%) was in regional Australia. In 2019 the industry employed 666,000 people. JobKeeper may well have salvaged some of those jobs, but where tourism goes from here is anybody’s guess.

Our family convoy has done its bit for the sector, paying for accommodation and meals in Palm Cove. Yesterday some paid $255 a head to go for a reef cruise while me and the Bro’ drove to the Daintree and spent about $50 a head.

This weekend we’re heading to Cooktown with a side tour to Laura to explore Indigenous art and culture.  Then it’s a slow 10-day trip home via Canarvon Gorge. For all of the modelling in KPMG’s report, I doubt very much we would spend 70% of our budget for Canada and Europe where we travelled in 2010.

 A few notes on last week’s commentary on Australia’s most dangerous critters. The photo was not a blue ringed octopus as we suspected, but it aptly illustrated the story. Also, while I did mention five deaths attributed to paralysis ticks, they were not included in the list and maybe they should be. This link is for Michael, who made the point, and anyone who might have missed this 2017 post.

People who have never heard of mammalian meat allergy think it must be fake news. It is not! We personally know three people who can no longer indulge in the Sunday roast lamb..

https://bobwords.com.au/scary-truth-paralysis-tick/

Australia Day and the beach

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Mindil Beach, Darwin, 2013 (not Australia Day). Photo by Bob Wilson

There’s nothing much planned here for Australia Day (aka Invasion Day) except a trip to the (doggie) beach and an evening neighbourhood gathering at a local park.

You won’t find much flag-wearing/waving, lamb eating, dunny-racing, gumboot-tossing fervour in this essay, probably because I am among the 16% of Australians who think a national day of commemoration is unnecessary.

(Robbie Burns’ birthday (today) being the exception to the rule – Ed).

The headline item in a recent Australian Institute survey was that 84% of Australians believe it is important to have such a day. The Australian Institute survey also found that 56% of us don’t care which day it is held, just as long as we have one.

Then, if you want to buy into the ever-growing Australia Day shouting match between the extremes of the conservative side of politics and the so-called bleeding hearts, 49% of people surveyed said Australia Day should not be held on a date that is offensive to our indigenous people. (Here, here – Bob and Ed)

The other 51% probably thought there was nothing ill-timed or insensitive about Prime Minister Scott Morrison’s announcement (a year ahead), of the 250th anniversary of Captain Cook’s first voyage to Australia. Earlier this week the PM said the government will spend $6.7 million to sail a replica of Cook’s boat, The Endeavour, around Australia in 2020. The circumnavigation would be managed ‘sensitively’, Arts Minister Mitch Fifield added, and will present views both from the ship and from the shore.

The circumnavigation should, all things considered, lead to a lot of beach traffic, where sightings will be sought of The Endeavour in full sail. No mention of the fact that then Lieutenant Cook didn’t circumnavigate Australia on his journey here.

Life’s a beach – unless you live in Birdsville

If you were one of the 225 people in the national survey of 1,417 who don’t see the need for a national day of commemoration, you should at least spend part of Australia Day at a beach.

Although Australia’s vastness straddles three oceans, we are in but 7th place when it comes to countries with the longest coastlines. Canada wins, by a long margin.

Where Australia has the advantage, when it comes to people who like to surf, swim, fish, walk or just lie in the sun, is that we have 11,761 beaches, about 3,000 of them suitable for surfing. Furthermore, the weather is suitable for beach activities all year round in most States.

It could be argued then, that the quest for an ideal beach is far easier in Australia. Ideal in this context means a beach where there are as few people as possible, like one of the remote beaches of New Zealand’s East Cape. Of course, I am assuming you prefer to walk on a deserted beach instead of sharing a swathe of sand with 40,000 people (Bondi). And there are plenty of seldom explored beaches to go around if you are keen. You can get to them by driving (4WD), walking, or by boat or helicopter. No mystery as to who uses them: Australia has 5 million fishermen, 2.5 million surfers and 110,000 members of Lifesaver clubs, for a start.

Beach-loving surfer Brad Farmer wrote a book in 1984 documenting the country’s best 1,200 beaches across six states. It didn’t stop there. In 2000, Farmer and his pal, coastal scientist Professor Andy Short, agreed to collaborate and produce the benchmark of Australia’s ‘best 101 beaches’. (Queenslanders may be miffed to find there were only four beaches in the top 20 for 2018, even if No 1 was Fitzroy Island’s Nudey Beach.)

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Cape Hillsborough, kangaroo beach, photo by Bob Wilson

I have not read Farmer’s book, but hope that Cape Hillsborough near Mackay got a mention. This relatively small beach, surrounded by a national park with steep, walkable headlands, is inhabited by kangaroos, often seen on the beach and in the water. We’ve been there twice, the second time (left) it rained.

Farmer, who is now Tourism Australia’s global beach ambassador, wrote a piece in The Guardian Weekly in which he did not mention Australia Day once, although he believes beaches form an integral part of our national identity.

Even if you don’t belong to the majority who believe it is important to celebrate Australia’s place as a first world, mostly tolerant democracy, you could at least look to some of the nation’s virtues. A quest for the ideal beach is not a bad way to appreciate living in a spacious, mostly convivial and civilised country. Since 85% of us live within 50 kms of the coast, it is an inevitability that most of us will spend some time at one of the 11,000+ beaches catalogued by Brad Farmer.

Within an hour’s drive of our well-populated coastal strip, one can find a surf beach, a beach where the snapper are running, a flat, shallow beach suitable for small children, a (long) stretch of beach where dogs are allowed off-leash and so on.

Those of us who like to combine bush-walking with beach-going can have the best of both worlds in places like Cape Hillsborough or Noosa National Park. If you’re not fond of crowds and looking for some splendid isolation, you can clamber down a makeshift track to a small rocky beach and just enjoy it; sketching, writing poetry or just contemplating (until the tide comes in).

However, you can see how beaches can become crowded at peak times. Sydney’s Bondi Beach (2nd) somehow made its way into a list of the world’s top five most crowded beaches. The others are Ipanema (Rio de Janeiro, Brazil), Coney Island (New York, US) Brighton Beach (UK) and South Beach (Miami US).

Tourism Australia research reveals that 75% of inbound tourists nominated visiting beaches as their number one choice of experiences. Occasional media reports of bluebottle plagues, shark attacks and crocodile sightings never seem to dent visitor enthusiasm.

Farmer, a beach enthusiast since he started surfing at 24, recommends choosing your beaches discerningly, based on all the elements you are looking for. In our case, a long, windswept beach where the tide goes out a long way is an ideal beach upon which to let dogs off the leash. Of course it must be a designated dog beach and owners must carry poo bags at all times.

He suggests that, increasingly, people are looking to combine their beach holiday with a digital detox. To do so, one must seek out the unfashionable, hard to get to beaches with poor Wi-Fi. As Farmer says (and perhaps he had Straddie, Bribie or Moreton Island in mind), they must be the beaches with “weathered characters with yarns as deep as the salt in their veins and a pristine natural environment”.

“These low-key, under-the-radar beaches are often the ones that create lasting, formative memories for our children and the beach child in all of us.”

So think of that on Saturday, while you are sun-baking, swimming, walking, surfing, fishing, playing cricket with a tennis ball or just simply walking the dog.

The lamb roast is happening on Monday.

Further reading: FOMM back pages

My friend Angela writes lively travelogues including this tribute to Queensland.

A final reminder that the (optional) FOMM subscriber drive closes on January 31. Thanks to those who already subscribed $5, $10 or more to help cover website administration costs.  If you want to know how to do this, email me directly at bobwords <at> ozemail.com.au.